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Amidst a recent new wave of interest in AI technology, a number of gaming companies have lately been addressing what this means for them and their businesses. Count EA among them now, as CEO Andrew Wilson and COO Laura Miele addressed the future of games, AI, and EA on the company’s Q4 earnings call.
Addressing a question about AI, Wilson began by saying that the games industry would probably be “one of the greatest beneficiaries of AI.” He described AI as an “augment” to EA’s teams, as well as a way to allow players to create content within EA’s worlds.
However, he also addressed some fears about AI in…not the most reassuring way.
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